Compset Intelligence Houston Market

Market Event Intelligence

Last 90 Days — Performance vs Demand Events  |  Dec 25, 2025 → Mar 25, 2026

Property Benchmark
Home2 Suites Houston NRG
vs 5-property compset
Key Insight — Q1 2026
Rodeo generated +66% RevPAR lift over 20 days — the single largest demand window of Q1. CERAWeek delivered the highest per-night ADR at $155 (premium corporate compression). Houston Marathon captured only +20% RevPAR lift vs a potential 40%+ — rate was left on the table. Recommendation: set rate floor at $115+ for marathon weekend 2027 and restrict discounts 30 days out.
RevPAR Trend — Last 90 Days
Actual RevPAR vs Baseline with Event Impact Bands
Actual RevPAR
Baseline ($65)
Elevated Demand
Peak Demand
Demand Heatmap — Day-Level View
Color intensity = RevPAR level. Blue dot = event active. Hover for details.
Low
High
Event Impact Analysis
Houston Livestock Show & Rodeo
Feb 24 – Mar 15, 2026  ·  NRG Park
Annual Festival Captured
RevPAR Impact
$108
+66% vs $65 baseline
ADR Lift
$142
vs $98 baseline
Compset Capture
+8 pts
RGI vs compset
Strong execution. Led compset on RGI for 16 of 20 event days. Weekend compression captured at rate floor. Extended stay mix supported higher ADR.
CERAWeek
Mar 9 – 13, 2026  ·  George R. Brown CC
Energy Conference Captured
RevPAR Impact
$110
+69% vs $65 baseline
ADR Lift
$155
highest of quarter
Compset Capture
+12 pts
RGI vs compset
Best ADR event of Q1. Premium corporate demand at $155 ADR reflects strong negotiated rate mix. 5-night overlap with Rodeo tail drove simultaneous compression. Outperformed every compset property.
Houston Marathon
Jan 17 – 18, 2026  ·  Downtown Houston
Sporting Event Partial Capture
RevPAR Impact
$78
+20% vs $65 baseline
ADR Lift
$105
vs $98 baseline
Compset Capture
−2 pts
missed opportunity
Rate left on table. Marathon market typically compresses 35-45%. This property captured only 20%. Compset averaged +22% RGI during the window. Recommend $115+ floor 60 days prior and close OTA discounts by Jan 1.
Spring Break HISD
Mar 16 – 20, 2026  ·  Market-wide
School Holiday Flat
RevPAR Impact
$75
+15% vs $65 baseline
ADR Impact
$89
below $98 baseline
Compset Capture
Flat
at compset avg
Leisure mix compressed ADR. Extended-stay guests and leisure families drove occupancy but dragged ADR to $89 — below normal baseline. Occupancy increase couldn't offset rate erosion. Length-of-stay minimums recommended for 2027.
90-Day Performance Summary
$82
Avg RevPAR (90d)
+26% vs $65 baseline
$118
Peak RevPAR
Rodeo wknd Feb 28
35
Event Days
of 90 total (39%)
+4.5 pts
Avg RGI vs Compset
on event days